The Durant Guild, a premium lifestyle platform by General Motors, partnered with AVANTGARDE EDGE Shanghai to create an extraordinary interactive experience for its inaugural exhibition tour, "The Durant House." This groundbreaking event, hosted in Shenzhen, served as the brand’s bold introduction to the Asian market, combining luxury with cutting-edge technology to deliver unforgettable moments.
 
At the heart of the exhibition were six meticulously designed interactive zones, each pushing the boundaries of digital innovation and experiential storytelling. Visitors were invited to engage with state-of-the-art technologies that seamlessly blended physical and digital realms, creating an environment where innovation met aspiration.
 
The journey began with an immersive gallery powered by advanced projection mapping and motion-sensing technology. Here, attendees transformed into co-creators, influencing a dynamic interplay of sound, light, and visuals that responded to their movements in real time. This interactive element brought The Durant Guild’s vision of aspirational living to life, showcasing how technology can redefine the luxury experience.
 
From interactive touchscreens that guided visitors through personalised narratives to augmented reality displays offering unique insights into The Durant Guild’s premium lifestyle offerings, the event highlighted a commitment to meaningful, tech-enabled engagement. Each zone offered a glimpse into the future of luxury, where innovation and experience converge to create lasting impressions.
 
“The Durant House” was more than an exhibition—it was a bold statement of how modern technology can elevate brand storytelling, setting a new standard for premium lifestyle experiences in Asia.