The technology behind the #ExploreTheNew event was simple yet groundbreaking for its time, leveraging Node.js to create a seamlessly connected and interactive experience. Over 2,500 guests engaged directly with 155 integrated screens via their smartphones, forming a unified digital journey.

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Powered by advanced code engineering and real-time data integration, the event combined user-generated content, large-scale animations, and projection mapping to deliver a visually stunning and highly interactive experience.

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This innovative approach set a new standard for digital events, highlighting the potential of technology to transform brand storytelling.