In the heart of London’s Oxford Street, we brought Renault’s bold new vision to life through a digitally-led experience that transformed Future Stores into an interactive brand playground. At the centre: the Renault 5 E-Tech Electric, presented not just as a car, but as a cultural icon reimagined for a new generation.

 

Visitors explored the vehicle inside a world of bold content, seamlessly blended into a sensory-rich, tech-enabled space. From touchscreen discovery points to dynamic screen-led storytelling, every detail was designed to energise, educate and inspire.

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A key moment was the Colour Pop Studio — an iPad-controlled, fully immersive room where guests could select their favourite Renault 5 colour (from Pop Yellow to Midnight Blue), triggering a bespoke 360° colour wash across the space in real-time. Designed as a dynamic, cinematic “broadcast moment,” it was both shareable and sensorial — a bold expression of the brand in motion.

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The work fused motion, interaction, and spatial design to reimagine how people engage with an automotive brand in a retail setting — pushing beyond product into pure experience.